The 50th edition of MIDO has been postponed

The board of directors of MIDO, the most important event of the eyewear sector, decided to met in order to plan the strategies to cope the crisis caused by the COVID-19 emergency, referring to the fair of the next 29th of February - 2nd of March.

The MIDO organization announced the decision to postpone the 2020 edition during a new period that will probably be between the end of May and the middle of June. It is a decision take to respect the seriousness of the situation.

The date of the 2020 MIDO edition will be communicate during the next days, compatibly with the new regulations from the sanitary authority, the evolving of the situation as well as the availability of the Rho Fiera Milano, where the fair will take place.

Our sense of responsibility as company, but first as humans being, for our families, our sons and our colleagues, push us to fully agree with this choice, even though we never wanted to deal with it, especially for the special edition of the 50th birthday of MIDO.